Recently, the FIRMAN Brand of SUMEC Machinery & Electric Co., Ltd. (hereinafter referred to as “SUMEC Machinery”) was honored with “Africa’s Best World Class Quality Generator Brand” award at the Africa Quality Expo organized by the World Quality Alliance in Lagos, Nigeria.
This award is organized and presented by Africa’s Quality Congress, a widely recognized quality regulatory organization in the African region. A panel of hundreds of industry experts was engaged to select representative products from the top 100 brands in Africa across various sectors and award them the Quality Achievement Award. The objective of this award is to acknowledge and honor product and brand suppliers in Africa who demonstrate exceptional quality, remarkable innovation, and high-quality service.
SUMEC has consistently implemented the directives of the CPC Central Committee and the State Council in strengthening brand construction. Adhering to the brand philosophy of “Quality is the life, and brand builds the future,” SUMEC vigorously implements brand strategies and actively promotes the cultivation and establishment of high-quality brands. Continuous efforts are made to enhance brand competitiveness and foster widespread recognition.
Since its establishment, the FIRMAN brand has always regarded quality as the brand foundation. It places great emphasis on the selection of raw materials and supply chain management. By actively pursuing technological innovation and process enhancement, FIRMAN strives to create reliable products and provide high-quality services, catering to customers’ needs for efficient and energy-saving power solutions. Currently, the FIRMAN brand has obtained 79 international safety certifications and industry accreditations, including EPA, CARB, CSA, cETL, SON CAP, and others, which enable it to provide professional products and services to customers in over 100 countries and regions worldwide. With exceptional performance and customer experience, several models of FIRMAN generators have become hot-selling products, leading to a continuous growth in export volume. Notably, the FIRMAN brand has gained extensive market presence in Africa and North America, with a robust brand reputation among local customers.
With over 20 years of development in Africa, the FIRMAN brand prioritizes customer satisfaction above all else. Through continuous exploration and innovation in product development, marketing, and after-sales services, the brand has fostered close partnerships with customers. It has established a strong sales and service network in the African market, ensuring consistent delivery of high-quality products, professional technical support, and comprehensive after-sales services to customers.
Looking ahead, SUMEC will remain committed to the philosophy of “Quality is the life, and brand builds the future.” The company will consistently introduce high-quality products and services and further enrich brand connotation and essence. Its objective is to establish a brand core competitiveness that provides certainty in an uncertain era, thereby making significant new contributions to the promotion of Chinese brands on the global stage.
Post time: Aug-09-2023