Izinkampani zamazwe ngamazwe zenza imizamo yokunikeza abathengi baseShayina imikhiqizo nezisombululo ukuze bahlangabezane nesidingo sabo esikhulayo sempilo enempilo, kusho abaphathi abakhulu embukisweni wesithupha wase-China International Import Expo (CIIE) e-Shanghai.
Isikhondlakhondla sezimpahla zabathengi e-United States i-Procter & Gamble ibibambe iqhaza ku-CIIE iminyaka emihlanu ilandelana.Ku-CIIE yalo nyaka, ibonise imikhiqizo elinganiselwa ku-70 emikhiqizo engama-20 evela ezigabeni eziyisishiyagalolunye.
Phakathi kwazo kukhona nemikhiqizo yayo yenhlanzeko yomlomo i-Oral-B ne-Crest, ebheke ngamathuba alethwa ukwanda kokuqwashisa kanye nezimfuno zempilo yomlomo kubathengi baseChina.
Iletha ibhulashi lamazinyo likagesi le-iO Series 3 yakamuva embukisweni wokuvela kwayo okokuqala e-China, i-Oral-B inethemba lokuba neqhaza emfundweni yenhlanzeko yomlomo.
"I-P&G iphethe isu lebhizinisi lokuthuthukisa izimpilo, futhi sizinikele kakhulu eShayina njengendawo yemakethe lapho sibona khona amandla amakhulu," kusho uNeal Reed, iphini likamongameli omkhulu we-Oral Care Greater China e-Procter & Gamble.
“Eqinisweni, ucwaningo lwethu lusitshela ukuthi kunabathengi ababalelwa ezigidini eziyizinkulungwane ezingama-2.5 emhlabeni abahlushwa izinkinga ezihlobene nomgodi, iningi labo elihlushwa izinhlungu, eChina.Futhi ngeshwa, sikholwa ukuthi cishe amaphesenti angama-89 abantu baseShayina banezinkinga eziphathelene nempilo yomlomo.Okukhathaza nakakhulu ukuthi amaphesenti angu-79 ezingane zisencane kakhulu nazo zinezinkinga zomgodi.Leyo yinto esizimisele kakhulu ukuyisebenzela,” kwengeza uReed.
“Kunethuba elikhulu kithina lapha, futhi sizibophezele ekulivuleni sigxile ekuzameni ukuletha ubuchwepheshe ukuze siqhube imikhuba yansuku zonke eqhubekayo engasiza ekuhlomiseni abathengi ukuthi bathuthukise impilo yabo yomlomo,” usho kanje.
Ngaphandle kokunikeza ubuchwepheshe nemikhiqizo yakamuva, uReed uveze ukuthi bazophinde babambe iqhaza ohlelweni lwe-Healthy China 2030 Initiative futhi basekele inhlalakahle yezenhlalakahle e-China, ngemizamo eqhubekayo yokugqugquzela ukuqwashisa okwengeziwe nokufundisa ngempilo yomlomo kanye nenhlanzeko yomlomo.
Njengombambiqhaza we-CIIE izikhathi eziyisithupha, umhlinzeki womkhiqizo weyeast kanye nemvubelo waseFrance uLesaffre Group naye wabona ukugxila okukhulayo kwezempilo eShayina, futhi waqhubeka nokunikeza abathengi imikhiqizo eyimfashini nenempilo enezithako zasendaweni kulo nyaka.
“Kusukela ku-CIIE yesine, besisebenzisana nezinkampani zakuleli ezifana ne-LYFEN ukuthuthukisa imikhiqizo emisha esemfashinini nenempilo sisebenzisa izithako zaseShayina ezikhethekile njenge-Highland barley.Imikhiqizo esiyethulile ibe nempumelelo mayelana nethonya kanye nokuthengiswa,” kusho uBrice-Audren Riche, oyi-CEO yeLesaffre Group.
Phakathi ne-CIIE yalo nyaka, leli qembu selimemezele ukubambisana ne-LYFEN futhi.Uma zibhekisa amehlo azo esifundeni sase-Yuanyang esifundazweni sase-Yunnan esiseNingizimu-ntshonalanga ye-China, lezi zinhlangothi zombili zizothuthukisa ngokuhlanganyela imikhiqizo emisha zisebenzisa irayisi elibomvu lekhwalithi ephezulu kanye nokunye okufana nokolweni.
“Kulo nyaka kugujwa iminyaka engu-170 uLesaffre asungulwa.Sibonga i-CIIE ngokusinika ithuba lokubonisa ingqophamlando yethu.Sizoqhubeka nokujulisa ubukhona bethu emakethe yaseChina futhi sibambe iqhaza ekudleni nasekuphileni kwabantu baseChina,” kusho uRiche.
Ngaphezu kwesidingo esikhulayo sokudla okunempilo kubo, abathengi baseShayina bagcizelela kakhulu impilo yezilwane ezifuywayo.
Imakethe yezilwane ezifuywayo yaseChina ikhombise ukukhula okuzinzile futhi okusheshayo eminyakeni yamuva nje.Ngokombiko we-iResearch, inkampani yezobunhloli bemakethe, isilinganiso semakethe yezilwane ezifuywayo yaseChina kulindeleke ukuthi seqe ama-yuan ayizigidi eziyizinkulungwane ezingama-800 (amaRandi ayizigidi eziyizinkulungwane eziyi-109) ngo-2025.
“Okuphawulekayo ukuthi imakethe yokudla kwamakati yaseChina iyavela kancane kancane futhi ikhombisa ukukhula okuqinile.Abanikazi bezilwane ezifuywayo baseShayina banaka kakhulu impilo yezilwane ezifuywayo nokudla, futhi bavame ukukhetha ukudla kwezilwane ezifuywayo eziseqophelweni eliphezulu, kwemvelo, okunempilo nokunomsoco,” kusho u-Su Qiang, umongameli kanye nomqondisi ophethe wakwaGeneral Mills China, esithangamini ebesibanjwe ngesikhathi i-CIIE yesithupha.
Ukusebenzisa amathuba aza nemakethe yezilwane ezifuywayo echumayo eChina, iBlue Buffalo, uhlobo oluphambili lokudla kwezilwane ezifuywayo kwaGeneral Mills kwethulwa okokuqala eChina eminyakeni emibili edlule, yamemezela ukwethulwa kwayo ngokusemthethweni emakethe yaseChina ngazo zonke iziteshi zokusabalalisa ngesikhathi sombukiso.
“Imakethe yezilwane ezifuywayo yaseShayina ingenye yezimakethe ezikhanga kakhulu emhlabeni, ezikhula ngokushesha kanye namathuba amaningi.Siyabona ukuthi abanikazi bezilwane ezifuywayo baseShayina kungenzeka baphathe izilwane ezifuywayo njengelungu lomndeni, ngaleyo ndlela bazobonisa izimfuno zabo ezidingweni zezilwane ezifuywayo, okuwuphawu lwemakethe yezilwane ezifuywayo yaseChina futhi kwenza ukudla okunempilo kwezilwane ezifuywayo kube ukwanda kwesidingo, ”kusho uSu. .
Umthombo:chinadaily.com.cn
Isikhathi sokuthumela: Nov-22-2023