Keeping the energy like a dragon and a horse and working hard at the beginning of the year, SUMEC Textile, which shows a general trend of steady climb of its orders, continues to focus on brand building and strives to kick off a good start in the new year!
SUMEC Textile’s brand, BERKSHIRE, has been focusing on the trend of green development to vigorously promote technological innovation, construct a product-variety matrix, and create advantages in diversified competition. Up to now, with increasing orders in hand, BERKSHIRE has achieved progress in adversity, demonstrating remarkable success in seizing market opportunities.
Promoting technological innovation to create new growth areas
SUMEC Textile continues to focus on market and customer demand, make greater efforts in R&D innovation, create a green marketing model of “technology + brand + channel”, and promote the application of green technology in the industrial chain to meet the differentiated demands of overseas customers. It has become a great support to enhance customer stickiness, win more contracts, and drive scale growth.
Building a product matrix to expand brand influence
SUMEC Textile works hard to strengthen the collaboration between domestic and foreign teams of BERKSHIRE, creating a matrix of major household goods, such as blankets, bedding, home clothing, and heated blankets; expand its domestic market by entering supermarkets and launching top-selling products, such as Chinese-style series, collaboration with the Palace Museum, panda-patterned blankets, shawls, and high-end bedding sets. The expanding brand influence in domestic and global markets has laid a solid foundation for the Company to win more orders in the new year.
Diligent work adds to the vibrancy of springtime, and it is the right time to struggle. At the beginning of the Year of the Dragon, under the correct leadership of SINOMACH, SUMEC, with firm confidence, will uphold fundamental principles, break new ground, and promote stability through progress. SUMEC will actively seize the opportunities in domestic and global markets, drive innovative and green development as well as brand building, thereby creating better value for customers and building a benchmark enterprise presenting dual circulation of domestic and international businesses.
Post time: Mar-01-2024