Recently, six proprietary brands under SUMEC Co. Ltd. (SUMEC) have been awarded the “Certificate of Export Commodity Brand” issued by the China Council for the Promotion of International Trade (CCPIT).
The “Certificate of Export Commodity Brand” is a distinctive service established by the CCPIT to actively align with the national brand strategy and standardization strategy. It aims to guide enterprises to enhance brand awareness, improve brand management capabilities, and increase trade competitiveness, realizing the transformation from product management to brand management. The legality and validity of this certificate are accepted by governments, customs, chambers of commerce, and enterprises in over 200 countries and regions worldwide, enjoying broad international recognition.
Since its establishment, SUMEC has steadfastly adhered to “dual circulation development, technological innovation, brand development, digital development, and green development.” Upholding the philosophy that “quality is life, and brand builds the future,” SUMEC vigorously implements a brand strategy, cultivating and creating high-quality brands. By infusing them with energy from technology, green practices, and digitalization, the company continuously enhances the core competitiveness and recognition of corporate brands.
YARDFORCE
G-FORCEPOWERG
SUMEC focuses on the business segment of outdoor power tools and equipment, continuously improving the brand expansion system in domestic and international markets. The company increases R&D investment, accelerates product iteration, and promotes the digital, green, and intelligent upgrades of its products. This facilitates the company’s proprietary brands to enter target markets, reach end-user groups, and convey brand appeal.
YARDFORCE
G-FORCE/POWERG Brand Product Family
BERKSHIRE LIFEKINGPETS
In light of the home textile market and customer needs, SUMEC continues to strengthen brand building and green product development, creating a green marketing model featuring “technology + brand + channel.”
BERKSHIRE LIFE Brand Home Textiles
KINGPETS Brand Pet Supplies
Quality is life, and brand builds the future. Faced with external uncertainties, SUMEC will further focus on market and customer needs, strengthen brand building, enrich brand heritage, improve brand product quality, and enhance brand cultural connotation, thereby building core brand competitiveness for uncertain times. These efforts in high-standard brand building will boost the company’s high-quality and sustainable development.
Post time: Mar-08-2024