On July 26th, the 19th World Brand Summit 2022 hosted by the World Brand Lab was held in Beijing, where the "China's 500 Most Valuable Brands 2022" analysis report was released. SUMEC Co., Ltd. (hereinafter referred to as SUMEC) participated in the selection for the first time, and ranked 147th on the list with a brand value of 62.139 billion yuan.
SUMEC has always regarded its brand as the most valuable intangible asset of the enterprise, and established the corporate culture brand concept based on "quality is life, brand builds the future". After more than 40 years of continuous innovation and development, SUMEC has evolved into an international and diversified enterprise group with considerable market scale and brand influence in the field of industrial chain expansion and supply chain operation. It now has 12 core subsidiaries, with business coverage in more than 150 countries around the world, and more than 20,000 employees at home and abroad. In 2021, it achieved an operating income of 168.7 billion yuan and become a "group valued at 100 billion yuan". In the first half of 2022, it achieved an operating income of 76.61 billion yuan, and won the "HERO Award–The Company with the Most Growing Potential 2022" at the 3rd Brand Innovation and Development Conference 2022 (BIDC).
Brand vitality is the nourishing source of the development of enterprises. For a long time, SUMEC has continuously incubated and cultivated its own brands including Eton kidd, Firman, Yard Force, PhonoSolar, BERKSHIRE, "SUMEC TOUCH WORLD" and many other core brands, having accumulated long-term potential energy. It has steadily improved its corporate brand and product brand value in the international and domestic market competition, built a SUMEC independent brand cluster system, strived to improve the company's popularity and influence, and added new impetus to the company's high-quality sustainable development.
Eton kidd school uniform
FIRMAN generator
Yard Force commercial lawn robot
BERKSHIRE home textiles
PHONOSOLAR photovoltaic modules
"SUMEC TOUCH WORLD" digital platform
In the future, SUMEC will continue to regard its brands as the most valuable intangible asset of the company, firmly follow the dual-cycle development path of mutual promotion at home and abroad to enhance brand development awareness, intensify brand building efforts, improve brand strategy awareness, establish brand thinking, and build a brand group that is well-known at home and abroad. Continuous efforts will also be made to improve the popularity and reputation of the SUMEC brand in the domestic and foreign markets, gather superior resources in the industrial chain and supply chain, create a "SUMEC brand family" and "single brand champions", and promote the company's high quality sustainable development.
Post time: Aug-05-2022